The leader of Gamingtec IT company, Sapar Karyagdyyev, comments on his view on current changes within the media entertainment industry in terms of the pandemic breakout. The CEO of the international IT company reveals the ongoing issues and robust solutions to move forward in the iGaming business.
Significant changes in the media entertainment industry
The entire world felt the negative influence of the coronavirus pandemic. Thus, every business area was affected as well. Media entertainment was not an exception. The quarantine restrictions introduced have not allowed many activities to be undertaken that are an essential part of the industry. Sapar Karyagdyyev noted that their clients confronted a significant challenge when the pandemic occurred unexpectedly because the biggest leagues and championships were suspended or even canceled. Accordingly, live game providers were obliged to temporarily stop their streaming option as they could not provide the customers with available content. So, they started to reconsider their work and look for alternatives in cyber-sports, e-sports, and other products which could imitate real-life sports games.
The content oversupply in the iGaming market
The e-commerce market leaders like Netflix or Amazon have already confronted the issue concerned with content overabundance. Karyagdyyev added that the same problem affected the iGaming market. Before the case of the pandemic, there were many leading providers in the market whose platforms covered plenty of games. Thus, they had a robust portfolio to build and develop a successful business. Gamingtec more than 50 game suppliers, and this leads to another issue due to which the company cannot display all games to their clients effectively.
Sapar Karyagdyyev underlines that the way out is hidden in personalizing of content, and that is why the future is in predictive analyses and AI.
Technological challenges overcome
Sapar Karyagdyyev also comments that the software development department of the iGaming company has constantly been working on advancing the platform. They implement valuable solutions to provide their clients better performance of the platform, new functions, and faster report delivery. The company focuses on two main categories—user-friendly interface and functionality.
The businessman explains that each project they offer their clients is unique and has a competitive design. With every platform’s update, the clients can enjoy better functionality. The company aims to produce microservices within one extensive system. It allows tailoring and implementing responsive monitoring services and limiting the access of partners’ websites on the Gamingtec platform. Thus, the analytics of the company use specific tools to track and monitor the issues.
Valuable offers for startups
According to Sapar Karyagdyyev, the best solution for startups to be run online in media entertainment is to get a gaming license and opt for a complete turnkey solution from a trusted platform provider. Therefore, the client gets a customized website with a set of games and payment methods. It is an excellent business strategy to invest in as the client can keep under control the cash flow by having official business relations with providers they collaborate with.